15 Lessons From 5 Website Breakdowns

Create the ultimate fintech home page based on these examples, lessons and suggested improvements

If you’re working on your hero section, there’s no better place to find inspiration than by looking at other websites.

In this post, you’ll find some great ideas for social proof, a few tips about button copy, and a couple of mistakes to avoid at all costs.

For each company, I’ll let the image and video speak for themselves and just provide three takeaways.

1. SOPIAD

1. The copy is not that clear. Unless visitors already know SOPIAD, they won’t immediately understand what they do.
2. When we’re talking about sustainability, the choice of a diamond is pretty painful.
3. Don’t link to social media from your header. People leave your website, see posts like this one and lose their focus.

https://youtu.be/vtJ7DpfXd4U

2. Wequity

1. Great contrast (CTA and title stand out. The menu is less visible).
2. The copy is clear but not specific enough (About ESG and automation, but what’s in it for me?).
3. CTA copy matters (Get started with what? And do you really get started?).