A deep dive into the problems, causes and possible solutions — At some stage, usually after a big round of funding, you decide to develop a content marketing strategy. However, if you’re like other startups, you dive in and write random blog posts rather than taking the time to craft a decent content strategy. It’s no wonder marketing is by far…

A quick checklist to increase conversions through improved website copy and design. — When you look for landing page advice, you’ll find pretty standard answers: Have a title and subtitle Add social proof Add a visual Have a call to action (button) And then they show you a bunch of lame examples. (But ok, most websites you see online are just fine; very…

Five website fixes for different types of investors — You might think it’s easy to find eager businesses as an investor. But there’s more to it than money. I had a look at 5 Belgian(-based) companies that fund startups in different ways. How do they try to stand out? Here’s my verdict on their website’s 1st impression: 1. Birdhouse This is…

Why you shouldn’t have a start screen, foreign chatbot or lame position as “The X company”. — 1. Divizend Divizend is a German/Luxemburg-based startup that helps all sorts of dividend investors reclaim double taxes. What can you learn from their hero section? Address your target audience. If people aren’t sure if they fit that group, why not make a tab dedicated to “target groups”? Well done. Be more specific…

With examples, of course. — In the past couple of months, I’ve audited dozens of fintech websites. This week, I looked at a mixed group of European companies. These are the three highlights and why you should copy them. 1. Address your target audience Here’s some pretty good copy by Divizend. Why is it great? It addresses the target audience…

Create the ultimate fintech home page based on these examples, lessons and suggested improvements — If you’re working on your hero section, there’s no better place to find inspiration than by looking at other websites. In this post, you’ll find some great ideas for social proof, a few tips about button copy, and a couple of mistakes to avoid at all costs. For each company…

Takeaways from reviewing five Belgian fintech startups — This week I reviewed five websites from Belgian fintech startups. For each website, I highlight five things that stand out. Mostly, these are issues. Sometimes, they’re a good example to follow. In this post, I’ll discuss the three main takeaways from this week. …

Some lessons and thoughts on myths and common misconceptions — I just completed my first year as a full-time freelance writer. 🥳 Before that, I was working part-time for about two years and a half. (I didn’t learn much during that time because freelancing was a low priority). I did learn a lot during the last twelve months, however. …

Do Semrush or Ahrefs have the best design, or is there another winner? In terms of SEO, Ahrefs and Semrush seem to be the most popular tools. Does the hero section of their home page reflect that image? Does it have something to do with it? Here’s an analysis of five SEO tools and what you can learn from it for your home page…