Probably not and that’s completely reasonable. — Do you have a rational or reasonable approach when it comes to client acquisition? … I was just talking to my friend Zach Weismann about finding clients. And his thoughts reminded me of this chapter in The Psychology of Money by Morgan Housel. Chapter 11 “Reasonable > Rational” explains how…

Lessons from interviewing top marketers and podcasters. — About a year ago, around the start of April, I had the crazy idea of interviewing authors about writing their first book. Maybe it was because I was surrounded by people like Nicolas Cole, Jamie Russo, Ben Putano, Arvid Kahl and Corey McComb. These were the first five people I…

Why my challenge to grow Coffee & Pens ended in an anti-climax — “The End” The final words of a movie or a book. Sometimes a sad moment, sometimes a long-awaited one. In this case, it’s a bit of both. It’s the end of the Coffee & Pens podcast. It costs a lot of time and effort but doesn’t give anything back. There’s…

27 Writing and Book Marketing Ideas for Your First Bestseller — Almost exactly one year ago, I started interviewing self-published authors about their writing process. I had the great fortune to learn from people like Nicolas Cole, Arvid Kahl, April Dunford, Rob Fitzpatrick, David Kadavy, Steph Smith, Andrew Warner and many more. What you’re about to read in the next 10…

Remembering why it started paves the way ahead — At the start of February, I challenged myself to experiment with the growth of my podcast and boost the numbers. I wrote about it here. Doubling My Podcast in Public Challenging myself to build in public and grow Coffee & Pensmedium.com And also here. Soon enough, I realised the bar was too high and I lowered the goals. …

And why it’s a PITA — Relaunching the Instagram account was a bit harder than I thought it would be. I expected I could just link my account to Hypefury and start scheduling… WRONG. I need a business account linked to a Facebook page. For god’s sake… Why so much fuss? So I started looking for…

Will need a miracle for the other goals — Day 22 means we’re approaching the finish line. By now I’ve moved from completing the prep to starting the scheduling and distribution. Let’s see how that impacted things. Podcast goal: from 404 to 808 listens Progress: + 42 (10,4%) Don’t think we’ll make it, right? Let’s aim for 500! Newsletter goal: from 54 to 108 subscribers Progress: +1 ( + 1,9%) Finally one up…

Sharing new links with old Coffee & Pens guests — After completing the audio clips and uploading everything to YouTube, I’ve contacted the previous guests with a link to their playlist. Their playlist includes the full episode and the audio clips. In the same email, I let them know I’ll be sharing the clips on Twitter and Instagram too and…

26 free tips to self-publish non-fiction — I made the first effort in a long time to get newsletter subscribers today. Over the past 8 or 9 months, I’ve interviewed 28 authors about writing, marketing and publishing their books. Most are self-published and the majority wrote non-fiction. A while ago, I started compiling the best tips from…