Are You Doing Client Acquisition Right?

Probably not and that’s completely reasonable.

Photo by Cytonn Photography on Unsplash

Do you have a rational or reasonable approach when it comes to client acquisition?

…

I was just talking to my friend Zach Weismann about finding clients.

And his thoughts reminded me of this chapter in The Psychology of Money by Morgan Housel.

Chapter 11 “Reasonable > Rational” explains how many of our (financial) decisions aren’t rational, but they are reasonable. For example, our bodies get warmer (fever) to fight viruses. Fever helps us. But we hate fever, so we fight it. It isn’t rational, but it is reasonable.

And so is our approach to client acquisition…

Listen up.

The rational thing to do is to focus on the long-term. Right?

But how?

By optimizing our funnel. By creating more content that will lead to website visitors. Basically, by anything we can do now so clients will contact and hire us in the future without any extra efforts from us.

The goal is to take ourselves completely out of the sales funnel. When everything gets automated, we can spend more time on client work, finally get a hobby or lie on the beach with a cocktail in…