How Not To Differentiate Yourself In A Competitive Market

Five high-risk merchant account providers and how to improve their website home pages

We’re looking at an industry with about a dozen pretty established or emerging providers. It’s an industry that isn’t entirely new; high-risk businesses have always needed to process payments, but many providers are less than a decade old.

So the first question to raise here is, are we selling good soup or free bags? Do companies need to convince people to get a…