How to Do Target Audience Research in Three Simple Steps

Or how to understand your customer to create landing pages that sell

Target audience research is an often overlooked yet crucial phase of landing page creation.

Figuring out how to do audience research won’t only help you better understand your target customers; it may even give you the exact copy you could use on your landing page.

What should you look for during target audience research?

Understanding your audience will help you make more sales. But what does understanding your audience imply?

It goes beyond the basic information like address, gender and job title. These aspects help you narrow down your market, but they aren’t going to help you enough to connect deeply with your target audience.

To make your landing page copy more convincing, you’ll need to dig deeper. Look for struggles. Look for pain points. Look for needs.

When you figure out someone’s problems, you can position your solution.

But we’re not quite there yet.

People will have problems believing in your solution. Social proof may help, but it’s better to address doubts and objections directly in your copy. Audience research can help you find these doubts and objections.