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How To Go From Idea To Self-Published Book
27 Writing and Book Marketing Ideas for Your First Bestseller
Almost exactly one year ago, I started interviewing self-published authors about their writing process. I had the great fortune to learn from people like Nicolas Cole, Arvid Kahl, April Dunford, Rob Fitzpatrick, David Kadavy, Steph Smith, Andrew Warner and many more.
What you’re about to read in the next 10 to 15 minutes are the best writing, marketing and publishing tips I’ve learned across these interviews.
It has cost me at least 100 hours to gather this information, and I hope it will save you even more.
1. A book written for everyone will appeal to no one
Before you start writing or even choose the exact topic, think about your audience:
Once you have an initial idea about what you want to write and who you want to write it for, do more research. Browse forums, read similar books and their reviews, talk to your audience or teach it even. We’ll go into more detail about some of these later.
Be something to someone instead of anything to no one. Be willing to say no to 99% to make something that is an incredible yes to the 1%.
Adam Putterman & Bob Manfreda
