How To Position Yourself As A Startup Investor

Five website fixes for different types of investors

You might think it’s easy to find eager businesses as an investor.

But there’s more to it than money.

I had a look at 5 Belgian(-based) companies that fund startups in different ways.

How do they try to stand out?

Here’s my verdict on their website’s 1st impression:

1. Birdhouse

This is an accelerator. And while there isn’t much competition in Belgium, they do a great job of explaining their benefits.

Fix: show some successful companies or a compelling video.

2. WinWinner

WinWinner is a crowdlending platform.

A bit more competition in that area but they do little to address it.

The website shows they understand their audience very well. However, they don’t try to convince them to find funding via their platform instead of another one.

Fix: A quick glance at crowdlending benefits.