How To Write Better Headlines Even If You’re Not Creative.

A simple three-step process anyone can use

A good headline or title makes or breaks your copy.

It doesn’t matter if you’re writing landing page copy, website copy or an ad; the headline needs to convince.

If you’re struggling to write those convincing headlines, follow these three steps:

1. Spray it

2. Reinforce it

3. Refine it.

1. Spray it

Write ten different headlines. Don’t make minor tweaks. Make them really different.

For example, by trying some of these title templates:

1. How to …
2. [Negative aspect] + [positive aspect] => add credibility
3. Don’t make these [topic] mistakes
4. Get [solution] in [timeframe]
5. The …est way to get [benefit]
6. Do [something] before [negative result] => create urgency
7. Comparison
8. List
9. Follow these X Steps to [desired outcome] + [handle objection]
10. [benefit] without [struggle]
11. Unlock/Uncover [secret/mystery]