How To Write Better Headlines Using Power Words

Learn to identify types of power words and when to use them

Not all words carry the same weight. Some words give your copy a lot more punch, hence the name “power words”.

Power words are centred around seven core ideas: big, new, easy, fast, cheap and exclusive.

They’re especially useful for ads, newsletter headlines and other copy where curiosity is key.

But you’re here to improve your website, not your funnel.

So let’s look at some websites and how they use power words related to these seven ideas.

(Cheat sheet with more power words at the bottom)

Nightfall

Let’s break down this title and subtitle:

• Simplified = Easy
• Integrates in minutes = Easy & fast
• Pain-free = Easy

How to improve?

Use a “safe” power word. For example: Expert data protection, simplified.

Copilot