How To Write Titles That Don’t Bore Your Readers

In a way almost no-one seems to be using

Let’s lead this copy tip with an example from Storyworthy. Read these two lines:

• I am dumb, ugly and unpopular.
• I am not smart, not good-looking and no one likes me.

Which one grabs your attention more?

The second one, right?

It’s a bit unexpected and it puts much more emphasis on the meaning of each part of this sentence.

You can create the same effect for your website copy. Just look at your copy and think of a way to say the opposite isn’t true.

You’ve probably seen these examples:

• “Not your average” instead of “special”
• “Not cheap” instead of “expensive”

It gets really interesting when we have a look at some website copy. (It was surprisingly hard to find these examples, though.)

Did you spot it?

“Don’t hate” instead of “love”. Much stronger.

Another one: