The 7-Step Process to Get Website Copy that Converts

Only read if you’re willing to put in the time

As a copywriter, I’ve learned new skills with every new client. And I add them to my library as I go.

Over the years, I’ve developed the following process to write website copy

I’ll never start writing on the first day. Because I always follow this process:

1. Read

2. Research

3. Lists

4. Formulas

5. Drafts

6. Fine-tune

7. Review

Here’s how it works:

1. Read

You can’t write good copy if you don’t know what you’re writing about.

So I start with reading the briefing and other client material. Then I’ll read their current website if they have one. And I’ll read competitor websites. And I’ll read blogs/news about the topic.

2. Research

Sometimes the client will have customer profiles etc. Sometimes I dive into forums and reviews myself.

When possible, I’ll talk to random people too. That’s great to find use cases, alternatives, objections etc.