The 7-Step Process to Get Website Copy that Converts
Only read if you’re willing to put in the time
As a copywriter, I’ve learned new skills with every new client. And I add them to my library as I go.
Over the years, I’ve developed the following process to write website copy
I’ll never start writing on the first day. Because I always follow this process:
1. Read
2. Research
3. Lists
4. Formulas
5. Drafts
6. Fine-tune
7. Review
Here’s how it works:
1. Read
You can’t write good copy if you don’t know what you’re writing about.
So I start with reading the briefing and other client material. Then I’ll read their current website if they have one. And I’ll read competitor websites. And I’ll read blogs/news about the topic.
2. Research
Sometimes the client will have customer profiles etc. Sometimes I dive into forums and reviews myself.
When possible, I’ll talk to random people too. That’s great to find use cases, alternatives, objections etc.