Why I’m Stopping My Weekly Newsletter

For 39 weeks, I’ve sent an email each week.

Tomorrow, I’ll send the last one. “Why?” you may wonder. Isn’t the goal to get people on your email list? Because you “own” that list. True. But why should I entertain an email list if I’m not getting much back from it?

Let’s look at some stats, shall we?

By the end of these 39 weeks, I have 137 subscribers. Considering the cold subscribers I deleted, the unsubscribers and the people who forgot about the confirmation email, about 200 people gave me their email address at one point.

That’s about 5 per week. Not bad? But so what?

Weekly, I spent about 4 hours on an email. Most of the time goes to searching for interesting information to share. In return, I’ve received about $70 worth of coffees and made one or two affiliate sales (maybe?).

That’s about $2 per email. Or about $0.50 per hour.

Again, not bad? Many people make nothing, I hear you think.

Agreed, but the big issue is that I sense it isn’t scaling. Growth isn’t around 5 per week anymore. No one’s even replying to the mail. I haven’t received a “thank you” in months.

So I want to do something that makes me feel better.

Next up

From now on, I’ll send daily emails. I wanted to get back into publishing something daily. So why not via email? It’ll give me more freedom and more fulfilment.

It’ll be 200–300 words just like this. Sometimes an essay, sometimes a story, sometimes a summary. No restrictions. Pure practice.

PS: Who has a good name for a daily newsletter?