Why One is The Most Important Number for Writers

I promise you, it’s in everything.

Photo by Nick Fewings on Unsplash

Let me tell you why one is the most important number in the literary world.

Everything starts with one idea, with one word, with one reader.

If you want to write clearly, your one and only goal is to share one message with one specific audience.

That’s why your text needs to be focused. Whenever you try to address too many people at a time or share too many ideas at once, you’ll fail.

And in order to transfer that message successfully, your reader needs to be engaged. You do this by showing what’s in it for them.

Again, you can choose to highlight many benefits. But once more you’ll miss the point. Stick to one benefit. The essential one.

Another way to get your message across is by using emotions. Better yet, one core emotion.

Have you ever felt multiple emotions at once? Confusing, isn’t it? But when you feel one emotion, you know what you want. You want more happiness, more pleasure, more love. You want to punch the bastard that made you feel angry. You want to cry and forget your pain.

Good writers know which emotions lead to which actions. They leverage these emotions to reach their goal. They target one reader with one emotion and one benefit.

Their one goal: get their one idea across.

This is part of my free guide on writing clearly.
Download it on Gumroad: www.gum.co/clearly

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Fintech and VC writer crafting clear copy to clarify content and convert costumers. www.kjellv.com

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Kjell Vandevyvere

Kjell Vandevyvere

Fintech and VC writer crafting clear copy to clarify content and convert costumers. www.kjellv.com

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