Why Your Startup Content Strategy Fails and How To Fix It
A deep dive into the problems, causes and possible solutions
At some stage, usually after a big round of funding, you decide to develop a content marketing strategy.
However, if you’re like other startups, you dive in and write random blog posts rather than taking the time to craft a decent content strategy. It’s no wonder marketing is by far the biggest reason why startups fail. (56% according to Failory.)
“Deployed effectively, content can have an ROI in the thousands of percent over many years, but content with no purpose will never have any return.”
During the relatively short time I’ve been working with startups, either as an editor or writer, I’ve seen a bunch of problems with their content strategies.
In this article, I’ll break down the biggest problems I’ve seen, explore why they occur and suggest solutions for early-stage startups that want to invest in a promising content strategy for their website.
Why do startup content strategies fail?
When looking at the websites from startups I’ve worked with and their peers, it’s easy to notice the blog and other marketing…
